نیٹ ورک مارکیٹنگ : مروجہ جدید صورتیں، فقہِ اسلامی کی روشنی میں تحقیقی مطالعہ

Current Trends in Network Marketing/MLM: A Research Study in the Light of Islamic Law

Abstract

This research is aimed at network marketing or multi-level marketing on the different aspects examined in the light of Sharī’ah guidelines.

This Academic Research Paper will cover the beginning and evolution of multi-level marketing or network marketing and its development, its work structure and methodology, its disadvantages and all its activities. And by reviewing all the important evidence, the study intends to analyze Shariah's opinions about the legitimacy of network marketing and its ruling in Islamic law.

The study comes to several conclusions and recommendations, the most important of which are: Western laws have failed to control fraud and scam companies in the field of network marketing, and thus their negative economic consequences outweigh their benefits. Therefore, it is necessary to activate Islamic Sharī’ah laws and strengthen prosecutions combating fraud. Islamic principles are based on equity and justice, any kind of problem in the world market can be solved through Islamic teachings.

Therefore, the research is very significant because it discusses network marketing, which is one of the most important pillars. In this paper, different aspects of network marketing are examined in light of Sharī’ah guidelines, using qualitative research methods.